Multiquip Mikasa Rammer for Print Ad Campaign
Multiquip Mayco Concrete Pump for Print Ad Campaign
Multiquip Concrete Saw for Print Ad Campaign
Multiquip Whiteman Ride-On Trowel for Print Ad Campaign and Collateral
Multiquip®
Construction equipment is not usually seen as beautiful. As a leading manufacturer of construction equipment, Multiquip needed to break through the clutter and find a creative way to make their product photography more distinctive and memorable. We developed a technique that we call “paint with light” that combines location photography with multiple techniques applied in the studio. The result…beautiful photographs that spotlight each product’s distinctive features and dramatically support Multiquip’s leadership position.
- Photography