PushAuto is a new startup for online car sales that needed video content to help launch their new company to the world. Our opportunity was to create a light hearted, fun and informative video campaign that could be marketed to millennials through PushAuto’s social media channels. Our team collaborated with PushAuto to develop a potentially viral series of supportive video content including a live action “walk and talk” with the CEO, short news segments featuring a Donald Trump impersonator, a short animated commercial and a behind the scenes video of our “walk and talk” video shoot. In addition, still photography complemented the concept of buying a car from practically anywhere, including on the toilet.