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Personalized Fishing Bobber Mailing

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Personalized Fishing Lure Mailing

Wild Planet® Foods

Door Opener Direct Mail Campaign

Sometimes getting your foot in the door means using something other than your foot. Our job was to figure out a way to break through the clutter of any other mail or packages that the selected targets received. We decided to have a little fun with a fishing theme and create direct mail pieces that could not be ignored. The first was an oversized branded fishing bobber filled with delicious samples and recipes. The second was a huge, custom-made fishing lure that arrived in a branded wooden crate. Both reached the desks of each prospect along with brand information and a promotional offer to generate a sales opportunity and initial product trial…not to mention a few smiles along the way.

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  • Customized Direct Mail
  • Branded Premiums
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