A trade show is like a busy highway. Attendees walking down the aisles are like vehicles racing along. First you need to capture their attention. Then you need them to remember a key take-away about your product. A trade show booth needs to work like an effective highway billboard. We used appetizing photography and simple headlines to captivate every passerby and booth visitor and give them a clear understanding of Wild Planet’s powerful sustainability and quality message at a glance.