THE FOOD MARKETING AGENCY FOR TODAY'S MARKETPLACE

With a passion for food and everything related to it, 1foodsource is dedicated to helping clients market their products and services to the retail food and foodservice channels. Immersing ourselves into your business, we unlock the unique point of difference that speaks to your customers and develop the strategy that will build your brand.

Industry expertise. Strategy and service excellence. Culinary proficiency. Sustainable solutions. A powerful combination from a single source. 1foodsource brings you a one-of-a-kind perspective in developing and executing effective go-to-market action plans for your company and your products. With strategy in place, 1foodsource gives you another distinct advantage. As a division of brenlin, we offer a full complement of in-house creative, photography, video, print and fulfillment services to execute against it – providing incomparable response rates and real world efficiencies.

OUR WORK

Wild Planet Foods

As the #1 sustainable tuna brand in the natural foods segment, Wild Planet sought to leverage that positioning to penetrate and grow share in the foodservice channel. To introduce Wild Planet Wild Caught Albacore Tuna, 1foodsource created an integrated testimonial campaign. Focusing on both the brand’s quality and sustainable business model, prominent operators told their Wild Planet story of increased customer satisfaction and sales. The campaign has generated broad brand awareness in targeted segments and opened the door for sales to communicate directly with foodservice directors and chefs.

Heart Bar - Follow Your Heart Campaign

To introduce the new Heartbar branding and packaging to the consumer, brenlin developed a 3-part campaign that used highly stylized, original illustrations to make the product stand out among more competitive health and wellness product advertising, and support the “Follow Your Heart” campaign theme. The series was used for print and online media placements and helped support the sell in of the new branding to key retailers and club stores.

Lamb Weston New Branding Communication

As part of a new branding rollout, this innovative direct mail piece was developed to communicate the rebrand to Lamb Weston customers and distributors. To support the core brand promise of “inventive”, brenlin was tasked with creating a piece that would be highly engaging while presenting the newly released sales tools in a fun and creative way. Customers loved it and brenlin won a Gold Addy Award for the design.

Touch Coffee and Beverages

A key component in a rebrand for Touch Coffee and Beverages was the retail packaging for their single serve coffee brewers. With the competitive landscape flooded with packaging featuring product images, 1foodsource’s package design emphasized the emotion – the way the product touches the life of the user by delivering the perfect cup of coffee. Color was used to differentiate the products and when placed side by side on the shelf, the Touch brand stood out. The new packaging, and brand positioning, helped Touch get immediate placement in big box electronic and houseware retailers.