Brenlin, a strategic marketing and branding agency, located in southern California, recently revealed its new branding with the relaunch of the company website– brenlin.com. Formerly known as J. Brenlin Design, the company has made the change to better reflect the breadth of services it now offers both current and prospective clients.

“Our business has been adding services to address the rapidly changing marketplace and the way we execute marketing initiatives for our clients. We felt our brand needed to evolve in a way that reflects that”, explained Jane Brenlin, President. The company, now in its 30th year, began as a graphics design firm and built its reputation creating award-winning print, packaging and advertising design solutions.

“Great design that captivates and motivates will continue to drive all we do, regardless of how or where the messaging is delivered”, Brenlin continued. “Lately, we’ve experienced incredible growth by leading our clients more and more into digital communications and integrated programs. Website design and programming, digital sales and training tools, video messaging, social media initiatives, and on and on. Creating relevant and motivating digital content has become a primary focus of our business”.

In fact, Brenlin has added an entire digital marketing department that includes full web capabilities, as well as comprehensive video production services, all under one roof. “As one of the most powerful and effective marketing media we employ for our clients today, we’ve positioned ourselves to answer the need for video as it continues to grow in an unprecedented way in the future”, the president elaborated.

The company has completely redesigned its logo mark. After countless hours of developing and debating design options, the creative team unanimously agreed on a stylized design sophisticated in its simplicity. The clean and contemporary logo features an all lower case, sans serif font treatment of the new company moniker – Brenlin – employing a creative twist to the dot on the i, expressed through both color and positioning. A succinct and straightforward “tagline”, which delivers both the company’s services and positioning, is anchored just below the logo.

The recently relaunched website – viewable at brenlin.com – clearly illustrates the company’s refreshed positioning. With a clean, contemporary design, user-friendly navigation and explanatory video used throughout the site, a visitor instantly gets a sense of who Brenlin is, and the services the company offers.