Katzkin, the undisputed leader in custom leather automotive interiors, knew how to talk to the trade. But they weren’t quite sure how to talk to the consumer. They asked us to help craft the messaging and brand voice and develop a photography style that would showcase their beautiful leather interiors that would be featured on the new website. We saw an opportunity to build on Katzkin’s impressive reputation and quality product to tell the Katzkin story in an approachable and informative way, creating a website that would excite and engage this new audience.