We try out some Rye Whiskey by Templeton. This popular rye is a favorite among many, including some on the crew. We did learn a little something about this rye and the history behind the Templeton brand. This lead us to why branding, brand positioning and your brand story are important.

Transparency is key in the “Google” age. Anyone anywhere can find out anything about a company. It’s important to maintain a consistent brand image. Further than that, brand identity is important to the success of one’s business.