From the flattened edges of the bottle, to the iconic “tin cup”, this bottle design was designed for those on the go. Tin Cup Whiskey is a pretty complex 84-Proof whiskey. The oaky notes, followed by the sweetness of vanilla makes this a decent sipping whiskey.

Just like drinking the same bottle of whiskey over and over again, consumers often time get tired of the same old stuff. It’s important to keep things spiced up and mixed up every once in a while to prevent diminishing returns. On the creative and marketing side of things, the artwork and visuals a company uses can very easily become overlooked, especially when constantly being bombarded with the same content. Adjusting the audience, varying the distribution, selecting different channels or even creating new assets are all little ways to prevent diminishing returns, and to make sure that there are fresh eyes on existing content, or fresh content for existing eyes.